You are staring at the parameters of a screen

 

trying to view an episode of a sitcom

 

a separate browser window jolts open

 

it suggests a program called Soft Content

 

normally you ignore anything suggested via internet ads

 

they are illogical, stupid, designed to waste your time and money

 

but this one is different

 

it makes sense  

 

not in the way that a sum makes sense

 

but in the way that a colour you like does

 

it just lands

 

the instructions are clear

 

keep filling the digital box provided with content

 

once a day

 

upload something

 

don’t stop

 

watch as the edges of the box remain unchanged

 

watch the content get swallowed and converted into pixels

 

hours and days become obsolete

 

the urge to create soft content takes its place next to hunger

 

something engrained

 

the only error is to stop.